Axles & Iron is Original Content driven. We create new fresh content that plays a pivotal role in brand awareness and visibility. We create well-crafted content, whether in the form of photos, videos, articles, or social media posts, to help a company position itself as a leader in its industry.
Below is an overview of our workflow approach on how we can best help your brand through Media.
Understanding Your Needs
- Conduct in-depth discussions to understand your goals, challenges, and target audience.
- Identify the specific areas where new content can make the most impact.
Content Strategy Development
- Define clear content objectives aligned with your business goals and audience interests.
- We determine the types of content (blogs, videos, infographics, etc.) that would best resonate with your target audience.
Research and Ideation
- Research industry trends, customer pain points, and competitors' content to identify content gaps.
- Brainstorm creative and unique content ideas that address customer needs.
- Develop high-quality, informative, and engaging content that provides value to the target audience.
- Maintain consistency in brand voice, tone, and messaging across all content pieces.
Diversified Content Formats
- Create a mix of content formats to cater to different learning preferences.
- Videos, articles, and more to reach a wider audience.
- Conduct keyword research to optimize content for search engines and improve discoverability.
- Implement on-page SEO practices, including meta tags, headers, and internal linking.
- Incorporate visually appealing elements such as images, graphics, and charts to enhance content quality.
- Ensure visual consistency with branding guidelines.
- Prioritize creating content that educates, informs, and solves customer problems.
- Showcase the company's expertise while addressing the audience's pain points.
Clear Call to Action (CTA)
- Include relevant CTAs in the content to guide readers toward the next steps, such as signing up for a newsletter, downloading a resource, or contacting Axles and Iron for consultation.
Engagement and Interaction
- Encourage audience engagement by inviting comments, questions, and discussions in the content.
- Respond promptly to comments to foster a sense of community and build rapport.
Promotion and Distribution
- Develop a strategic plan for promoting content through various channels, including social media, email newsletters, and industry forums.
- Utilize paid advertising to amplify the reach of high-performing content.
Analytics and Iteration
- Monitor content performance using analytics tools to assess engagement, traffic, and conversion metrics.
- Use data insights to refine content strategies and optimize future creations.
Axles and Iron will effectively create and deliver media that serves our customers needs, and contributes to their success in the industry.